Kampagnen-Film: Nein zur Altersvorsorge 2020

Kampagnen-Film: Nein zur Altersvorsorge 2020

Nein zu einer weiteren, ungerechten Vorlage zur Altersvorsorge, denn bei dieser Vorlage haben unter dem Strich alle weniger.

Eine flächendeckende Reichweite erzielt man nur mit Bilder, die bewegen.
In einer ersten Phase wurden vier Teaser zu den Kernbotschaften umgesetzt und via Facebook gestreut. Die vier Filme, welche sich vom Look, Feeling und der Produktionsart an zufällige Laienaufnahmen anlehnen, haben grosse Wellen geschlagen. Sehen Sie selbst:

Nein zu einer Zwei-Klassen-AHV

Nein zum Verrat an den Jungen

Nein zu einer Vorlage auf Kosten der Arbeiter

Nein zum Verrat an den Jungen

In einer zweiten Phase wurden die Teaser mit Statements der beteiligten Politiker aufgelöst. Grosses Feedback lösten hier vor allem die persönlichen Beispiele der Politiker zu der komplexen Vorlage aus.

Auflösung: Nein zu einer Zwei-Klassen-AHV

Auflösung: Nein zum Verrat an den Jungen

Auflösung: Nein zu einer Vorlage auf Kosten der Arbeiter

Auflösung: Nein zum Verrat an den Jungen

Grosse Wellen hat die Kampagne auch in den Medien geworfen. Hier gehts zum Artikel im Blick:

Zeitraum: Juli 2017 Kunde: Verein FDP Kampagnen Kategorie: Film

51 thoughts on “Kampagnen-Film: Nein zur Altersvorsorge 2020

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